The riddle where ideas come from and how to have better ones

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, t...

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Bibliographic Details
Main Author: Razeghi, Andrew
Format: eBook
Language:English
Published: San Francisco Jossey-Bass 2008
Edition:1st ed
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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505 0 |a The innovation intent -- The gods must be crazy (or is it just me?) -- The eureka moment -- It came to me in a dream -- In the mood for innovation -- Endlessly intriguing : curiosity -- Painfully obvious : constraints -- Distantly related : connections -- Diametrically opposed : conventions -- Suddenly brilliant : codes 
653 |a Creative ability in business / fast 
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520 |a While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precu