The product manager's handbook, fourth edition
Examining current market-leading companies; the latest research findings; and evolving customer perceptions; this indispensable resource provides the tools you need to design; produce; and market winning productsand beat the competition at every turn. --
Bibliographic Details
| Main Author: |
Gorchels, Linda |
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| Format: | eBook
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| Language: | English |
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| Published: |
New York
McGraw-Hill
2012
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| Edition: | 4th ed |
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| Subjects: |
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| Online Access: |
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| Collection: |
O'Reilly
- Collection details see
MPG.ReNa
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