The Power of Product Recommendation Networks
Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
MIT Sloan Management Review
2017
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| Edition: | 1st edition |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short answer is yes, and the implications for marketers are important |
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| Physical Description: | 4 pages |