The new rules of lead generation proven strategies to maximize marketing ROI
Results-driven strategies for lead-generation marketing success
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
New York
AMACOM, American Management Association
2013
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Introduction: who should read this book?
- What is lead-generation marketing?
- Defining your leads
- Developing your lead-generation strategy
- Using lead-generation tactics
- Calculating the costs
- Lead-generation marketing tactics
- Introduction to online lead-generation advertising
- Search engine marketing
- Social media advertising: Part I: Facebook and LinkedIn
- Social media advertising: Part II: Twitter advertising
- Display advertising
- Selecting and targeting a mailing or contact list
- E-mail marketing
- Direct mail marketing
- Cold calling
- Trade shows
- Integrated lead-generation marketing
- Notes
- Index
- Includes bibliographical references (page 273) and index