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The new rules of lead generation proven strategies to maximize marketing ROI

Results-driven strategies for lead-generation marketing success

Bibliographic Details
Main Author: Scott, David T.
Format: eBook
Language:English
Published: New York AMACOM, American Management Association 2013
Subjects:
Marketing / Management / Fast
Strategic Planning / Http://id.loc.gov/authorities/subjects/sh85128511
Planification Stratégique
Strategic Planning / Fast
Business & Economics / Green Business / Bisacsh
Marketing / Management / Http://id.loc.gov/authorities/subjects/sh85081339
Marketing / Gestion
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Introduction: who should read this book?
  • What is lead-generation marketing?
  • Defining your leads
  • Developing your lead-generation strategy
  • Using lead-generation tactics
  • Calculating the costs
  • Lead-generation marketing tactics
  • Introduction to online lead-generation advertising
  • Search engine marketing
  • Social media advertising: Part I: Facebook and LinkedIn
  • Social media advertising: Part II: Twitter advertising
  • Display advertising
  • Selecting and targeting a mailing or contact list
  • E-mail marketing
  • Direct mail marketing
  • Cold calling
  • Trade shows
  • Integrated lead-generation marketing
  • Notes
  • Index
  • Includes bibliographical references (page 273) and index

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