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The hidden agenda a proven way to win business and create a following

"In 'The Hidden Agenda, ' Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. His approach is not about persuading, but about creating a connection that assures a mutual win."--Jacket description

Bibliographic Details
Main Author: Allen, Kevin
Format: eBook
Language:English
Published: Brookline, Mass. Bibliomotion 2012
Subjects:
Marketing / Management / Fast
Business & Economics / Sales & Selling / Management / Bisacsh
Publicité / Gestion
Marketing / Management / Http://id.loc.gov/authorities/subjects/sh85081339
Advertising / Management / Http://id.loc.gov/authorities/subjects/sh85001144
Marketing / Gestion
Advertising / Management / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Introduction: the heart of the matter
  • Who! finding the hidden agenda. Defining the hidden agenda
  • The conceptual target
  • Uncovering the hidden agenda
  • What? connecting to the hidden agenda. Your core
  • The credo
  • Real ambition
  • How? speaking to the hidden agenda. Your win strategy
  • The advocate's approach
  • The power of storytelling
  • Includes bibliographical references

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