The hardware startup building your product, business, and brand
"Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Sebastopol, CA
O'Reilly
2015
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| Edition: | First edition |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing at scale; jumpstart your business with the help of an accelerator; learn strategies for pricing, marketing, and distribution; be aware of the legal issues your new company may face"--Page 4 of cover |
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| Item Description: | Includes index |
| Physical Description: | xiii, 308 pages illustrations |
| ISBN: | 9781449371005 1449371000 149190710X 9781449371029 9781491907108 |