The employer brand bringing the best of brand management to people at work
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...
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| Format: | eBook |
| Language: | English |
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Hoboken, NJ
Wiley
2005
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| Edition: | 2nd ed., rev. and updated |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references (pages 201-205) and index
- The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index