The elements of content strategy
Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it...
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| Format: | eBook |
| Language: | English |
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New York
A Book Apart
2011
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| Series: | A Book Apart : brief books for people who make websites
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover |
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| Physical Description: | 81 pages illustrations |
| ISBN: | 9780133053005 9780984442553 0132858304 0133053008 9780132858304 |