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210123 ||| eng |
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|a 9781430240150
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| 050 |
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|a HF5415.1265
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| 100 |
1 |
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|a Weller, Bart
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| 245 |
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|a The definitive guide to Google AdWords
|b create versatile and powerful marketing and advertising campaigns
|c Bart Weller, Lori Calcott
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| 260 |
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|a New York, NY
|b Apress
|c 2012
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| 300 |
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|a xx, 368 pages
|b illustrations (some color)
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| 505 |
0 |
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|a Includes bibliographical references and index
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a economie
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| 653 |
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|a economics
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| 653 |
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|a Google AdWords / Handbooks, manuals, etc
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| 653 |
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|a Management studies, Business Administration, Organizational Science (General)
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| 653 |
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|a Internet advertising / fast
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| 653 |
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|a Economie (algemeen)
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| 653 |
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|a Publicité sur Internet
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| 653 |
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|a Economics (General)
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| 653 |
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|a BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh
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| 653 |
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|a management science
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| 653 |
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|a Internet marketing / fast
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| 653 |
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|a Internet advertising / http://id.loc.gov/authorities/subjects/sh94006992
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| 653 |
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|a Google / http://id.loc.gov/authorities/names/nr2003021731
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| 653 |
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|a Google AdWords / fast
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| 653 |
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|a Marketing sur Internet
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| 653 |
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|a Management, bedrijfskunde, organisatiekunde (algemeen)
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| 653 |
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|a Google / fast
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| 653 |
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|a Informatique / eclas
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| 653 |
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|a bedrijfswetenschap
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| 700 |
1 |
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|a Calcott, Lori
|e author
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| 041 |
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7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 490 |
0 |
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|a The expert's voice in Web development
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| 028 |
5 |
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|a 10.1007/978-1-4302-4015-0
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| 776 |
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|z 1430240148
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| 776 |
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|z 9781430240143
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| 776 |
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|z 9781430240150
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| 776 |
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|z 1430240156
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9781430240143/?ar
|x Verlag
|3 Volltext
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|a 381
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|a 381.142
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|a 659.144
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|a 658
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|a 500
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|a 659.144
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|a 300
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|a 330
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| 520 |
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|a There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail--account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue
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| 520 |
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|a Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords
|