The definitive business plan the fast-track to intelligent planning for executives and entrepreneurs

Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for

Bibliographic Details
Main Author: Stutely, Richard
Format: eBook
Language:English
Published: Harlow, England Pearson 2012
Edition:3rd edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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505 0 |a What's it all about? -- A winning presentation -- Getting down to it -- Know yourself -- Know the world -- The core of your plan -- About these numbers -- Getting to gross profit -- Getting to net profit -- Funding the business -- Managing risks -- Getting it approved -- Now make it happen 
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520 |a Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for 
520 |a This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise.Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls.This new edition has been completely updated throughout