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|a Thengvall, Mary
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|a The business value of developer relations
|b how and why technical communities are key to your success
|c Mary Thengvall ; with a foreword by Jono Bacon
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|a New York, NY
|b Apress
|c 2018
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| 300 |
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|a 1 online resource
|b illustrations
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|a Includes bibliographical references and index
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|a Introduction -- Part 1. What is the value of a technical community? An introduction to community -- Selling community to your company -- Keeping a pulse on the community -- Measuring your success -- Building a developer relations team -- Part 2. Building and engaging with the community. Finding your community -- Building a healthy community -- In-person events : the how, why, and where -- Dealing with common community issues -- Building your personal brand -- Appendix A: Trip reports -- Appendix B: Event scorecard -- Appendix C: Hackathon one-page handout -- Appendix D: Developer resource card -- Appendix E: Sample event process and playbook
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|a BUSINESS & ECONOMICS / Management / bisacsh
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|a Customer relations / Management / http://id.loc.gov/authorities/subjects/sh2007005453
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|a Customer relations / Management / fast
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|a marketing / aat
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|a Marketing / http://id.loc.gov/authorities/subjects/sh85081333
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|2 ISO 639-2
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|a O'Reilly
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|x Verlag
|3 Volltext
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|a Discover the true value of developer relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. Understand why Developer Advocates (and Developer Relations teams) are just like avocados -- the good kind of fat. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrops between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from successful companies, including Red Hat, Google, Chef Docker, Mozilla, SparkPost, Heroku, Twilio, and CoreOS, and with a foreword by Jono Bacon, "The business value of developer relations" is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don't get left behind-- Join the community today
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