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210123 ||| eng |
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|a 9781491903629
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|a 9781491903643
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|a 9781491903650
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|a 1491903643
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|a 1491903651
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| 050 |
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4 |
|a HF5418.126
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| 100 |
1 |
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|a Enge, Eric
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| 245 |
0 |
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|a The Art of SEO
|b Mastering Search Engine Optimization
|c Eric Enge, Stephan Spencer, and Jessie C. Stricchiola
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| 250 |
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|a Third edition
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| 260 |
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|a Sebastopol, CA
|b O'Reilly Media
|c 2015
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| 300 |
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|a 1 online resource
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| 505 |
0 |
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|a Universal Search/Blended SearchCountry-Specific Search Engines; Optimizing for Specific Countries; Conclusion; SEO Planning: Customizing Your Strategy; Strategic Goals SEO Practitioners Can Fulfill; Visibility (Branding); Website Traffic; High Return on Investment; Every SEO Strategy Should Be Customized; Understanding Search Engine Traffic and Visitor Intent; Developing an SEO Plan Prior to Site Development; Business Factors That Impact Your SEO Strategy; Understanding Your Audience and Finding Your Niche; Mapping Your Products and Services; Understanding That Content Is King
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| 505 |
0 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a The History of Eye Tracking: How Users Scan Results PagesClick Tracking: How Users Click on Results (Organic Versus Paid); Distribution of Search Results and Traffic; Conclusion; Search Engine Basics; Understanding Search Engine Results; Understanding the Layout of Search Results Pages; Understanding How Vertical Results Fit into the SERPs; Google's Knowledge Graph; Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking; Crawling and Indexing; Retrieval and Ranking; Evaluating Content on a Web Page; Understanding What Content Search Engines Can "See" on a Web Page
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| 505 |
0 |
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|a Segmenting Your Site's AudienceUnderstanding Context: Market Competitiveness; SEO for Raw Traffic; SEO for Ecommerce Sales; SEO for Mindshare and Branding; SEO for Lead Generation and Direct Marketing; SEO for Reputation Management; SEO for Ideological Influence; Advanced Methods for Planning and Evaluation; SWOT Analysis; SWOT Guidelines; SMART Objectives; Conclusion; SEO Implementation: First Stages; The Importance of Planning; Identifying the Site Development Process and Players; Development Platform and Information Architecture; Technology Decisions; Structural Decisions
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| 505 |
0 |
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|a Determining Searcher Intent and Delivering Relevant, Fresh ContentDocument Analysis and Semantic Connectivity; Content Quality and User Engagement; Link Analysis; Evaluating Social Media Signals; Problem Words, Disambiguation, and Diversity; Why These Algorithms Sometimes Fail; The Knowledge Graph; Analyzing Ranking Factors; Negative Ranking Factors; Other Ranking Factors; Using Advanced Search Techniques; Advanced Google Search Operators; Bing Advanced Search Operators; More Advanced Search Operator Techniques; Vertical Search Engines; Vertical Search from the Major Search Engines
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| 505 |
0 |
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|a Copyright; Table of Contents; Preface; Who Should Read This Book; Safari® Books Online; How to Contact Us; Acknowledgments; Search: Reflecting Consciousness and Connecting Commerce; The Mission of Search Engines; The Market Share of Search Engines; The Human Goals of Searching; Who Searches and What Do They Search For?; Determining Searcher Intent: A Challenge for Search Marketers and Search Engines; Navigational Queries; Informational Queries; Transactional Queries; Adaptive Search; Searcher Intent; How People Search; How Search Engines Drive Ecommerce; The Mobile Shift
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General / bisacsh
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| 653 |
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|a Web search engines / http://id.loc.gov/authorities/subjects/sh97007463
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| 653 |
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|a Web sites / Design / http://id.loc.gov/authorities/subjects/sh98000035
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| 653 |
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|a Web sites / Ratings and rankings / fast
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| 653 |
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|a Google / gtt / (NL-LeOCL)290255929
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| 653 |
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|a Recherche sur Internet
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| 653 |
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|a Websites / gtt / (NL-LeOCL)152827897
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| 653 |
|
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|a Program transformation (Computer programming) / fast
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| 653 |
|
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|a Web search engines / fast
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| 653 |
|
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|a Moteurs de recherche sur Internet
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| 653 |
|
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|a Web site development / http://id.loc.gov/authorities/subjects/sh98004795
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| 653 |
|
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|a Sites Web / Développement
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| 653 |
|
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|a Zoekmachines / gtt / (NL-LeOCL)172207118
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| 653 |
|
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|a Sites Web / Classement
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| 653 |
|
|
|a Internet searching / http://id.loc.gov/authorities/subjects/sh98006428
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| 653 |
|
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|a Program transformation (Computer programming) / http://id.loc.gov/authorities/subjects/sh2003010267
|
| 653 |
|
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|a Internet marketing / fast
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| 653 |
|
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|a Sites Web / Conception
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| 653 |
|
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|a Internet searching / fast
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| 653 |
|
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|a Marketing sur Internet
|
| 653 |
|
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|a Web sites / Design / fast
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| 653 |
|
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|a Transformation de programme (Informatique)
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| 653 |
|
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|a Web site development / fast
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| 653 |
|
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|a Web sites / Ratings and rankings / http://id.loc.gov/authorities/subjects/sh96011641
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| 700 |
1 |
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|a Spencer, Stephan M.
|e author
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| 700 |
1 |
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|a Stricchiola, Jessie
|e author
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 500 |
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|a Includes index
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| 776 |
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|z 9781491948965
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| 776 |
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|z 1491948965
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| 776 |
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|z 1491903643
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| 776 |
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|z 9781491903650
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| 776 |
|
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|z 9781491903643
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| 776 |
|
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|z 1449300782
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| 776 |
|
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|z 1491903651
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| 856 |
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0 |
|u https://learning.oreilly.com/library/view/~/9781491903629/?ar
|x Verlag
|3 Volltext
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| 082 |
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|a 381
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|a 025.04252
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|a 381.142
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|a 658
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|a 500
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|a 745.4
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| 520 |
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|a Annotation
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