Technology entrepreneurship creating, capturing, and protecting value
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineerin...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Burlington, MA
Academic Press
2010
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technolog |
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| Physical Description: | xxvii, 562 pages illustrations |
| ISBN: | 9780080922881 9786612754968 9781282754966 0080922880 1282754963 |