Talent is not enough business secrets for designers
Here are just a few of the things you'll learn: " How to get on the right career path " The best way to determine pricing " How to avoid common legal pitfalls " How to manage large projects " The secrets of efficient design teams " How to forecast your workload and...
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| Format: | eBook |
| Language: | English |
| Published: |
[San Francisco]
New Riders
2015
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| Edition: | Rev. and expanded 3rd ed |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Career options. Making a living as a creative professional ; Job hunting ; Independent contractor issues ; Sample independent contractor agreement ; Income taxes for freelancers ; Calculating a freelance rate
- Small business. Becoming a business ; Pricing models ; Setting rates for a firm ; Marketing ; Proposals ; Project management basics ; Bookkeeping basics ; Cash flow ; Insurance basics ; Facilities planning
- Legal issues. Intellectual property ; Defamation, privacy, and publicity ; How contracts work ; Understanding terms and conditions ; AIGA standard form of agreement ; Motion design business practices ; Ethics and social responsibility
- Large firms. Successful design teams ; Using student interns ; Working with a sales rep ; Large projects ; Financial management ; Forecasting ; Business planning ; How advertising is different ; Coping with downturns ; Exit strategies ; Special challenges for in-house departments
- Afterword: crossing borders