Supply Chain Strategy at Zophin Pharma
This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competitio...
Main Authors: | , |
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Format: | eBook |
Language: | English |
Published: |
[Place of publication not identified]
Pearson
2013
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Edition: | 1st edition |
Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management |
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Item Description: | Made available through: Safari, an O'Reilly Media Company |
Physical Description: | 5 pages |
ISBN: | 9780133758573 |