Subject to change creating great products and services for an uncertain world
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and...
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| Format: | eBook |
| Language: | English |
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Sebastopol, Calif.
O'Reilly Media
2008
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| Edition: | 1st ed |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website |
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| Physical Description: | viii, 178 pages illustrations |
| ISBN: | 0596523254 9780596523251 9780596553937 |