Social media analytics techniques and insights for extracting business value out of social media
This is a complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. The authors offer thorough and practical coverage of the entire process: identifying the right unstructured data...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York
IBM Press
2016
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| Subjects: | |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This is a complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. The authors offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. -- |
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| Physical Description: | 1 volume illustrations |
| ISBN: | 9780133892932 |