Shopper marketing profiting from the place where suppliers, brand manufacturers, and retailers connect
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence acros...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Upper Saddle River, N.J.
Pearson Education
2014
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index