Shoot, edit, share video production for mass media, marketing, advertising, and public relations

"Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by tec...

Full description

Bibliographic Details
Main Authors: Johnson, Kirsten A., Radosh, Jodi (Author)
Format: eBook
Language:English
Published: New York Routledge, Taylor & Francis Group 2017
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
LEADER 03632nmm a2200577 u 4500
001 EB001944924
003 EBX01000000000000001107826
005 00000000000000.0
007 cr|||||||||||||||||||||
008 210123 ||| eng
020 |a 9781317444268 
020 |a 131569588X 
020 |a 9781317444275 
020 |a 1317444272 
020 |a 9781315695884 
050 4 |a PN1992.94 
100 1 |a Johnson, Kirsten A. 
245 0 0 |a Shoot, edit, share  |b video production for mass media, marketing, advertising, and public relations  |c Kirsten Johnson and Jodi Radosh 
260 |a New York  |b Routledge, Taylor & Francis Group  |c 2017 
300 |a x, 188 pages  |b illustrations 
505 0 |a Getting started -- Studio production -- The camera -- Sound -- Telling a story -- Shooting video and field production -- Nonlinear editing -- Graphics -- Online and viral video 
505 0 |a Includes bibliographical references and index 
653 |a TECHNOLOGY & ENGINEERING / Telecommunications / bisacsh 
653 |a BUSINESS & ECONOMICS / Industries / Media & Communications / bisacsh 
653 |a Video recordings / Production and direction / Handbooks, manuals, etc 
653 |a Video recordings / Production and direction / fast 
653 |a Vidéo / Production et réalisation / Guides, manuels, etc 
653 |a Television in publicity / fast 
653 |a Television in publicity / Handbooks, manuals, etc 
653 |a Cinéma / Guides, manuels, etc 
653 |a Cinematography / Handbooks, manuals, etc 
653 |a Cinematography / fast 
700 1 |a Radosh, Jodi  |e author 
041 0 7 |a eng  |2 ISO 639-2 
989 |b OREILLY  |a O'Reilly 
500 |a "A Focal Press Book"--Cover 
776 |z 9781138905429 
776 |z 1138916021 
776 |z 1317444272 
776 |z 1138905429 
776 |z 9781317444275 
776 |z 9781138905436 
776 |z 9781138916029 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781317444268/?ar  |x Verlag  |3 Volltext 
082 0 |a 384 
082 0 |a 777 
082 0 |a 384.55/8 
082 0 |a 384.55 
082 0 |a 620 
082 0 |a 330 
520 |a "Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations. Key features include: A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book; Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients; Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production; Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos; A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound; A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites; QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read."--Publisher description