Sell with a story how to caputure attention, build trust, and close the sale

Complete with model stories, skill-building exercises, and enlightening examples from top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell. --

Bibliographic Details
Main Author: Smith, Paul
Format: eBook
Language:English
Published: New York AMACOM, American Management Association 2017
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Complete with model stories, skill-building exercises, and enlightening examples from top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell. --
Physical Description:1 volume
ISBN:9780814437124