Sell local, think global 50 innovative ways to make a chunk of change and grow your business

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated t...

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Bibliographic Details
Main Author: Mizrahi, Olga
Format: eBook
Language:English
Published: Pompton Plains, NJ Career Press 2015
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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505 0 |a Cover -- Copyright -- Acknowledgments -- Contents -- Introduction -- Suggestions for Use -- 1. Change Your Message -- 2. Change Your Offline Marketing -- 3. Change Your Website -- 4. Change Your Analytics -- 5. Change Your Online Marketing -- 6. Change Your Sales -- 7. Change Your Reviews -- 8. Change Your Social Media Value -- 9. Change Your Mobile Presence -- 10. Change Your Future -- Notes -- Index -- About the Author 
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520 |a After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to clearly state your difference to the world -- and your neighborhood -- while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you: -Figure out what makes you and your business truly different.-Discover the secrets of "SoLoMo" marketing, both online and off.-Spruce up your Web and mobile presence by learning to love analytics.-Walk boldly into the future by embracing social media and customer reviews