MPG.eBooks - Table of Contents: Selling project management to senior executives

Read Now

Annotation

Bibliographic Details
Main Author:	Thomas, Janice
Other Authors:	Delisle, Connie L., Jugdev, Kam
Format:	eBook
Language:	English
Published:	Newtown Square, Pa. Project Management Institute 2002
Subjects:	Leadership / Fast Gestion De Projet / Rasuqam Vente Selling / Aat Leadership Project Management (pm) / Pmbok Project Management / Fast Leadership / Http://id.loc.gov/authorities/subjects/sh85075480 Executives / Fast Project Management / Http://id.loc.gov/authorities/subjects/sh85065919 Program Development Persuasion (psychology) / Fast Persuasion (psychology) / Http://id.loc.gov/authorities/subjects/sh85100175 Changement Organisationnel Executives / Aat Cadres (personnel) Communication Persuasive Administrative Personnel Selling / Http://id.loc.gov/authorities/subjects/sh85119819 Organizational Change / Http://id.loc.gov/authorities/subjects/sh85095525 Organizational Innovation Persuasive Communication Organizational Change / Fast Executives / Http://id.loc.gov/authorities/subjects/sh85046291 Selling / Fast Gestion De Projet
Online Access:	https://learning.oreilly.com/library/view/~/188041...
Collection:	O'Reilly - Collection details see MPG.ReNa

Table of Contents:

Includes bibliographical references (pages 147-151)
Study background
Study methodology
Phase I findings : why is it difficult to sell project management to senior executives?
Phase II findings : demographics and practice
Phase II findings : how do you sell project management to senior executives?
Insights and future research directions
Appendix A. Phase I interview instrument
Appendix B. Phase II survey instrument
Appendix C. Summary tables of phase II survey data