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Return on influence the revolutionary power of Klout, social scoring, and influence marketing

Filled with fascinating case studies; interviews; and insider advice; this essential guide explores how brands are identifying and leveraging the worlds most powerful bloggers; tweeters; and YouTube celebrities to build product awareness; brand buzz; and new sales. --

Bibliographic Details
Main Author: Schaefer, Mark
Format: eBook
Language:English
Published: New York McGraw-Hill 2012
Subjects:
Social Change / Hilcc
Online Social Networks / Fast
Social Sciences / Hilcc
Social Influence / Fast
Sociology & Social History / Hilcc
Social Media / Marketing
Online Social Networks / Http://id.loc.gov/authorities/subjects/sh2006006990
Réseaux Sociaux (internet)
Social Influence / Http://id.loc.gov/authorities/subjects/sh91001924
Influence Sociale
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Filled with fascinating case studies; interviews; and insider advice; this essential guide explores how brands are identifying and leveraging the worlds most powerful bloggers; tweeters; and YouTube celebrities to build product awareness; brand buzz; and new sales. --
Physical Description:1 volume illustrations
ISBN:0071791108
9780071791106

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