Return on influence the revolutionary power of Klout, social scoring, and influence marketing
Filled with fascinating case studies; interviews; and insider advice; this essential guide explores how brands are identifying and leveraging the worlds most powerful bloggers; tweeters; and YouTube celebrities to build product awareness; brand buzz; and new sales. --
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
New York
McGraw-Hill
2012
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | Filled with fascinating case studies; interviews; and insider advice; this essential guide explores how brands are identifying and leveraging the worlds most powerful bloggers; tweeters; and YouTube celebrities to build product awareness; brand buzz; and new sales. -- |
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Physical Description: | 1 volume illustrations |
ISBN: | 0071791108 9780071791106 |