Return on engagement content, strategy, and design techniques for digital marketing
Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, cont...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Boston, Mass.
Focal Press
2010
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the impor |
|---|---|
| Physical Description: | xvii, 319 pages color illustrations |
| ISBN: | 9780240812847 9780240812830 0240812832 9781282666269 0240812840 |