Record label marketing
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy ca...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Burlington, MA
Focal Press
2010
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| Edition: | 2nd ed |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become esse |
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| Item Description: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 |
| Physical Description: | xii, 449 pages illustrations |
| ISBN: | 9781136124464 9781136124419 1136124411 9781136124457 9780240813936 9786612345241 1136124454 6612345241 0240813936 1282345249 9781282345249 1136124462 |