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Recommendation engines and mobile gaming

"Bysshe Easton and Thomas Dobbs explain how KIXEYE [a developer of complex mobile strategy games] used hybrid recommendation engine techniques to create personalized in-app purchase recommendations for its customers, resulting in a 20%+ lift in user revenue. Along the way, they cover some paral...

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Bibliographic Details
Main Author: Easton, Bysshe
Format: eBook
Language:English
Published: [Place of publication not identified] O'Reilly Media 2019
Subjects:
Mobile Games / Http://id.loc.gov/authorities/subjects/sh2008006633
Recommender Systems (information Filtering) / Fast / (ocolc)fst01743365
Systèmes De Recommandation (filtrage D'information)
Recommender Systems (information Filtering) / Http://id.loc.gov/authorities/subjects/sh2007003098
Mobile Games / Fast / (ocolc)fst01746368
Jeux Sur Mobile
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"Bysshe Easton and Thomas Dobbs explain how KIXEYE [a developer of complex mobile strategy games] used hybrid recommendation engine techniques to create personalized in-app purchase recommendations for its customers, resulting in a 20%+ lift in user revenue. Along the way, they cover some parallelization techniques the company used to nearly eliminate scaling issues. This session was recorded at the 2019 O'Reilly Strata Data Conference in San Francisco."--Resource description page
Item Description:Title from resource description page (Safari, viewed February 3, 2020)
Physical Description:1 streaming video file (40 min., 36 sec.)

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