Profit & purpose how social innovation is transforming business for good
World-changing ideas become reality with practical, effective planning Profit + Purpose: Tools to Structure, Fund, and Run a Social Enterprise is a practical step-by step guide to creating a successful socially-oriented business venture. With practical, actionable guidance for all stages of social e...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
Wiley
2014
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Success Without PurposeThe Spark Had Been Ignited; The Problem Comes Into Focus; A New Kind of Marketplace; Method to Their Madness; Inspiration at a Sleepy Roadside Stand; Innovation from Within; Waste Is Only Waste If You Waste It; The Bumpy Path to Innovation; Africa's Moonshot; Key Takeaways; 1. Specify the Problem; 2. Leverage Cultural Shifts; 3. Build on Talent; 2 Design with Humility; Bringing Brilliant Design to the Poor; Letting the Users Guide You; Discovering You Need to Pivot; Don't Underestimate the Challenges of Distribution; You Don't Need to be an Expert; Embracing Challenges
- Build Momentum with a Pre-Launch CampaignKey Takeaways; 1. Experience over Advertising; 2. Honesty over Perfection; 6 Scale Through Community; Making a Mission Truly Meaningful; Keeping on Top of Employee Engagement; Wild Growth; Keeping the Magic Alive; The Limits of Hustle-Tough Decisions; Selling Doesn't Necessarily Mean Selling Out; A Road-Side Startup Goes Corporate; Dumpster Diving; A More Sustainable Supply Chain; Learning from the Big Guys; Becoming More Innovative; Sticking with Strengths; The Challenges of a New Location
- Going to the WellEmbrace 2.0; Vision Capital; Not Having to Ask for Money Again; Investing in the Ecosystem; Key Takeaways; 1. Align; 2. Close; 5 Connect with Authenticity; Values Drive the Brand; Establishing the Brand Hierarchy; Aesthetic; Price; Customer Experience/Quality; Social Good; What's in a Name?; Give Them a Delightful Experience; Reworking One for One; Offer Delightful Experiences; Selective Partnerships; Hit the Road Jack; The Marketing Method to the Madness; Don't Talk at Your Customers, Listen to Them; Building a Community; Press Coverage Trumps Ads
- Profit & Purpose: How Social Innovation Is Transforming Business for Good; Contents; Acknowledgments; Introduction; Moving Beyond Shareholder Value; Moving Beyond Giving; A Better Way Forward; Can I Really Do Well and Do Good?; How Social Enterprises Are Leading the Way; What Sets These Social Enterprises Apart?; Behind the Scenes; 1 Discover Through Curiosity; Identifying the Problem of Eyeglasses; Learning at the ScoJo Foundation; What Are the Stars Wearing?; Is There a Better Way for the Glasses Industry to Operate?; Recognizing the Right Problem for You; The Real Challenge
- User Testing Has Many BenefitsKnowing What to Outsource; Finding Early Adopters Takes Work; Creating Demand; Good News Travels Slow; Key Takeaways; 1. Listen; 2. Build; 3. Iterate; 3 Build with Hustle; The Intuitive Hustle; The Strategic Hustle; Best Laid Plans; Beating the Burn Rate; Simple and Sincere Can Work Wonders; Key Takeaways; 1. Sell the Vision; 2. Invite Co-Creators; 4 Fund Through Commitment; Promoting a New Version of Capitalism; When Profit Trumps Purpose; The Benefits of the Benefit Corporation; The True Cost of Free Money; Smart Crowdfunding; Kickstart; Follow-On Funding