Privacy and Big Data
Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, wi...
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| Format: | eBook |
| Language: | English |
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Sebastopol
O'Reilly Media
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data's been collected, we have absolutely no control over who uses it or how it is used. Personal data is the hottest commodity on the market today--truly more valuable than gold. We are the asset that every company, industry, non-profit, and government wants. Privac |
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| Physical Description: | 94 pages |
| ISBN: | 1449317472 9781449314842 9781449317478 9781449316709 9781449305000 1449305008 1449316700 |