Predictable magic
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Wharton School Pub.
2011
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Setting the stage for success
- Enable your stakeholders
- Map the future
- Personify your consumer
- Own the opportunity
- Work the design process
- Engage emotionally
- Reward your consumer
- Includes bibliographical references (pages 99-101)