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210123 ||| eng |
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|a 9780071770804
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| 050 |
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4 |
|a HF5825
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| 100 |
1 |
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|a Hershkowitz-Coore, Sue
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| 245 |
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|a Power sales writing
|b using communication to turn prospects into clients
|c Sue Hershkowitz-Coore
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| 250 |
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|a Expanded 2nd ed
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| 260 |
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|a New York
|b McGraw-Hill
|c 2012
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| 300 |
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|a xiii, 225 pages
|b illustrations
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| 505 |
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|a Cover page -- POWER SALES WRITING -- Copyright Page -- Dedication -- Contents -- ACKNOWLEDGMENTS -- INTRODUCTION -- PART ONE GETTING STARTED -- CHAPTER 1 GETTING STARTED -- CHAPTER 2 PLAN IT: SAVE UP TO 80 PERCENT OF WRITING TIME -- CHAPTER 3 DO IT: WHY BEING CREATIVE IS LESS IMPORTANT THAN YOU THINK -- CHAPTER 4 CHECK IT: THE FAILURE PROOF STEP -- PART TWO THE PSYCHOLOGY OF PERSUASIVE WRITING -- CHAPTER 5 CREATE A SELLING MESSAGE THAT BUILDS SALES -- CHAPTER 6 CONNECT THE DOTS TO SELL MORE -- CHAPTER 7 BE LIKABLE TO WIN THE BUSINESS
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|a CHAPTER 17 WRITE "BAD NEWS" MESSAGES-AND KEEP CUSTOMERS HAPPY -- CHAPTER 18 WHAT TO SAY WHEN "I'M SORRY" DOESN'T WORK -- CHAPTER 19 HOW TO FOLLOW UP WHEN YOU'RE IGNORED-OR WORSE -- PART SIX BONUS TO USE RIGHT NOW! -- CHAPTER 20 WRITING AWESOME PROSPECTING E-MAILS -- CHAPTER 21 WRITING AMAZING FOLLOW-UP E-MAILS -- CHAPTER 22 ENHANCE YOUR WORTH -- INDEX -- ABOUT THE AUTHOR
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|a CHAPTER 8 USE SOCIAL MEDIA TRENDS TO WRITE MORE PERSUASIVE E-MAILS -- PART THREE SUCCESSFUL PROSPECTING WITH E-MAIL -- CHAPTER 9 WRITE "COLD E-MAIL" MESSAGES THAT GET RESULTS -- CHAPTER 10 CRAFT POWERFUL SUBJECT LINES -- CHAPTER 11 ASK FOR WHAT YOU WANT-AND GET IT! -- CHAPTER 12 BUILD INTEREST TO SELL MORE EASILY -- PART FOUR BRAND YOURSELF AS A PROFESSIONAL -- CHAPTER 13 USE THE LANGUAGE OF BUSINESS TO DRIVE PROFITS -- CHAPTER 14 HOW NOT TO BE YOUR OWN WORST ENEMY -- CHAPTER 15 GET RESULTS, NOT RIDICULE -- CHAPTER 16 E-MAIL ON A SMARTPHONE: USE THIS, NOT THAT -- PART FIVE KEEPING CUSTOMERS HAPPY
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| 653 |
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|a sales letters / aat
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| 653 |
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|a Business & Economics / hilcc
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| 653 |
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|a Advertising copy / http://id.loc.gov/authorities/subjects/sh85001198
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| 653 |
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|a Publicité / Rédaction
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| 653 |
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|a Sales letters / fast
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| 653 |
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|a Business report writing / http://id.loc.gov/authorities/subjects/sh85018320
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| 653 |
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|a Sales letters / http://id.loc.gov/authorities/subjects/sh85116728
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| 653 |
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|a Business writing / fast
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| 653 |
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|a Business report writing / fast
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| 653 |
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|a Style commercial
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| 653 |
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|a Advertising / hilcc
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| 653 |
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|a Business writing / http://id.loc.gov/authorities/subjects/sh86007835
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| 653 |
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|a Advertising copy / fast
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| 653 |
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|a Commerce / hilcc
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| 653 |
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|a Lettres publicitaires
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 500 |
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|a "Featuring all new online and social media tactics"--Cover. - Includes index
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| 776 |
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|z 0071770801
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| 776 |
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|z 0071770143
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|z 0071770801
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| 776 |
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|z 9780071770804
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| 776 |
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|z 9780071770149
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9780071770149/?ar
|x Verlag
|3 Volltext
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| 082 |
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|a 808.06/6659
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|a 808.06665
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|a 380
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|a 381
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