Performing meaningful, qualitative market research

Almost any meaningful enterprise software market will have communities of like-minded users. As a product manager, it's your job to find them and learn as much as you can. Here, we'll talk about how to find these communities of users-not just of your product, but of your competitors'...

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Bibliographic Details
Main Author: Reeves, Blair
Format: eBook
Language:English
Published: O'Reilly Media, Inc. 2018
Edition:1st edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Almost any meaningful enterprise software market will have communities of like-minded users. As a product manager, it's your job to find them and learn as much as you can. Here, we'll talk about how to find these communities of users-not just of your product, but of your competitors' as well
Item Description:Mode of access: World Wide Web
Made available through: Safari, an O'Reilly Media Company
Physical Description:1 video file, approximately 5 min.
ISBN:9781492034926