MPG.eBooks - Table of Contents: Oversubscribed

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Bibliographic Details
Main Author:	Priestley, Daniel
Format:	eBook
Language:	English
Published:	Chichester, West Sussex Capstone 2015
Subjects:	Customer Relations / Fast Marketing / Fast Small Business / Growth / Fast Marketing / Http://id.loc.gov/authorities/subjects/sh85081333 Petites Et Moyennes Entreprises / Croissance Marketing Customer Relations / Http://id.loc.gov/authorities/subjects/sh85034963 Marketing / Aat Small Business / Growth / Http://id.loc.gov/authorities/subjects/sh88004803
Online Access:	https://learning.oreilly.com/library/view/~/978085...
Collection:	O'Reilly - Collection details see MPG.ReNa

Table of Contents:

Part 1: principles for becoming oversubscribed
Principle 1 : demand and supply set the price
Principle 2 : separate yourself from the market
Principle 3 : the four drivers for a market imbalance- innovation, relationships, convenience and price
Principle 4 buying environments creates buyers
Principle 5 : it's ok to be different
Principle 6 : value is created in the ecosystem
Principle 7 : nothing beats being positively remarkable
Part 2: the campaign driven enterprise method : turning principles into strategy
Phase 1 : campaign planning : know your capacity, who it's for and when you can deliver it
Phase 2 : build up to being oversubscribed
Phase 3 : release when oversubscribed
Phase 4 remarkable delivery
Phase 5 : celebrate and innovate part 3 : you, your team and the crazy times we live in
It's time to paddle
Struggle, lifestyle or performance
The CDE team
One last thing : the chapter I wrestled with