Online communities handbook building your business and brand on the Web
Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book...
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| Format: | eBook |
| Language: | English |
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Indianapolis, Ind.
New Riders
2009
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Pt. 1. Online communities
- 1. What's an online community?
- 2. What can an online community do for your company?
- 3. How to set up your community
- 4. Member recruitment
- 5. Motivating your members
- 6. Care and feeding of your members
- 7. Monetizing your community
- 8. Growing your online community
- 9. Social networks as a platform for your brand
- Pt. 2. Real world lessons
- 10. Ciao.com
- 11. 11870.com
- 12. M power world
- 13. Pro-age netzwerk
- 14. Xing
- 15. Ecademy
- 16. Minube.com
- 17. Toprural.com
- 18. Interview with Leesa Barnes