Navigating social media legal risks safeguarding your business
Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamat...
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| Format: | eBook |
| Language: | English |
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Indianapolis, Ind.
Que
2012
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Social media promotion law: contests and sweepstakes
- Online endorsements and testimonials: what companies and their employees can and cannot tweet, blog, or say
- The [mis]use of social media in pre-employment screening
- Monitoring, regulating, and disciplining employees using social media
- Social media in litigation and e-discovery
- Managing the legal risks of user-generated content
- The law of social advertising
- Trademark protections from brandjacking and cybersquatting in social networks
- Balancing gamification legal risks and business opportunities
- Social media's effect on privacy and security compliance
- Legal guidelines for developing social media policies and governance models
- Looking ahead at social media business opportunities, expectations, and challenges