Table of Contents:
  • The MWB journey
  • Preparing the journey
  • Understanding your starting conditions
  • What does it take to lead an MWB journey?
  • Engaging the team
  • Opening windows: sharing perspectives and realities
  • Defining the battles: colliding to decide
  • Committing to one agenda: breaking the silos
  • Making it happen
  • Engaging the organization
  • From tent to tent: the Unilever Ice Cream journey
  • Lessons from MWB journeys won and lost