Mission, Inc. the practitioner's guide to social enterprise
Business has the power to change the world, but some businesses embrace that opportunity more aggressively than others do. Social enterprises put their change mission first - what they sell or what service they provide is a means to accomplishing a larger goal, rather than an end in itself. Their fr...
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| Format: | eBook |
| Language: | English |
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San Francisco
Berrett-Koehler Publishers
2009
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| Edition: | 1st ed |
| Series: | The social venture network series
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Introduction : the most successful business on earth
- The ten paradoxes of social enterprise
- Doing good versus doing well : balancing impact and profit
- Form versus function : choosing the right structure
- Planning versus practice : working with discipline
- Debits versus credits : creating financial health
- Do-gooders versus good doers : hiring the best people
- Perception versus reality : marketing on higher ground
- Value versus waste : leaning the enterprise
- Metrics versus instinct : measuring success
- Growth versus focus : expanding sensibly
- Sweat equity versus blood equity : caring for yourself
- Includes bibliographical references (pages 175-179) and index