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210123 ||| eng |
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|a 9780071823555
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4 |
|a HD69.C6
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| 100 |
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|a Weiss, Alan
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| 245 |
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|a Million dollar launch
|b how to kick-start a successful consulting practice in 90 days
|c Alan Weiss
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| 260 |
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|a New York
|b McGraw-Hill Education
|c 2014
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| 300 |
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|a 288 pages
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| 505 |
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|a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Prologue -- Introduction -- PART I THE FIRST 30 DAYS -- 1 Departing and Starting -- Maintaining Bridges -- Consolidating Contacts -- Building the Bank -- Finding a Home -- Gathering Support -- 2 Setting Up Shop -- Legal Beagles -- Equipment and Supplies -- Local Finances and Design -- Scheduling Your Time -- Accepting (and Ignoring) Advice -- 3 Welcome to the Marketing Business -- Creating Brands -- Finding Your Value Proposition -- Moving from Avocation to Occupation -- Identifying Your Sweet Spot -- Blowing Your Own Horn
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| 505 |
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|a Million Dollar Consulting® Market Gravity -- Summary of The First 30 Days -- Part I Review -- PART II THE SECOND 30 DAYS -- 4 Close Encounters of the Client Kind -- Finding that Elusive and Important Number One -- Marketing for Free -- Creating Pipelines -- Creating and Qualifying Leads -- The Million Dollar Consulting® Qualifying System Template -- Getting Paid -- 5 Creating Your Digital Empire -- The Internet Upsides and Downsides -- How to Create and Exploit a Great Blog -- The Truth about Social Media -- The Real Estate of Your Website -- When High Touch Trumps High Tech
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| 505 |
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|a 6 Pursuing the Ideal Prospect -- The Market Value Bell Curve -- Streams You Enter and Streams You Create -- Delivering While Marketing, Marketing While Delivering -- Why Any Partnership Will Work Against You -- Wholesale and Retail -- Part II Review -- PART III THE THIRD 30 DAYS -- 7 Diversifying Your Approaches -- The Million Dollar Consulting® Accelerant Curve -- Taking the Role of Expert, Not Consultant -- Building Your Name as a Brand (Yes, Already) -- Broadcasting the Array of Your Services -- Going Viral -- 8 Creating Passive Income -- Web-Based Products and Services
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|a Subscription Services -- Hard-Copy Value in a Digital World -- Remote Coaching -- 9 Close to Home: Life Balance -- Drawing People to You -- Maximizing Vacations -- Utilizing Your Support Structure -- Investing Wisely -- Procuring Ongoing Help -- Part III Review -- EPILOGUE: BEYOND THE FIRST 90 DAYS -- 10 The Vital Need to Build and Nurture Self-Esteem -- Self-Talk -- Support Groups Outside the Home -- Building Efficacy -- The Success Loop -- Avoiding the Roller Coaster but Keeping the Thrill -- Appendix -- Acknowledgments -- Index
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| 653 |
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|a Consultants / Marketing / http://id.loc.gov/authorities/subjects/sh85031472
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| 653 |
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|a New business enterprises / http://id.loc.gov/authorities/subjects/sh85091252
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| 653 |
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|a Sociétés de conseil
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|a Consulting firms / http://id.loc.gov/authorities/subjects/sh93009209
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| 653 |
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|a Consultants / Marketing / fast
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| 653 |
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|a Nouvelles entreprises
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| 653 |
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|a New business enterprises / fast
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| 653 |
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|a BUSINESS & ECONOMICS / Consulting / bisacsh
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| 653 |
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|a Consulting firms / fast
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| 041 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 9780071826341
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| 776 |
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|z 9780071823555
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| 776 |
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|z 0071826343
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| 776 |
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|z 0071823557
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9780071826341/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 658.11
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|a 338
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|a 330
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|a ("Weiss is) one of the most highly respected independent consultants in the country. -- "Alan Weiss. He belongs to the Professional Speaker Hall of Fame and is the recipient of the National Speakers Association Council of Peers Award for Excellence, representing the top 1 percent of professional speakers in the world
|