Mastering services pricing designing pricing that works for you and for your clients
The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, what pricing model should they develop and what buyer behaviour...
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| Format: | eBook |
| Language: | English |
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Harlow, England
Pearson
2015
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, what pricing model should they develop and what buyer behaviour model should they nurture? What happens if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction |
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| Item Description: | Includes index |
| Physical Description: | 1 volume illustrations |
| ISBN: | 9781292063393 9781292063386 1292063386 1292063394 |