Description
Summary:"This book explains best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and--more importantly--the advantages of mobile learning strategies and technologies for 21st century business environments"--
The book provides: An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical An overview of the technical aspects of the design and development of mobile learning Written by experts in this burgeoning field, Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications possible"--
"Discover the strategies, tools, and technologies necessary for developing successful mobile learning programsIn the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, Mastering Mobile Learning stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality. This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices.
Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and--more importantly--the advantages of mobile learning strategies and technologies for 21st century business environments.
Item Description:Machine generated contents note: Foreword Tony Bingham Preface Introduction Part 1 Understanding Mobile Learning 1. Enterprise Mobile Learning: A Primer Gary Woodill and Chad Udell 2. The Seven Shifts in Enterprise Learning Gary Woodill 3. The Disruptive Nature of Mobile Learning John Feser 4. Why Executives Should Care About Mobile Learning John Feser 5. mLearning Is Not e-Learning on a Mobile Device John Feser Part 2 Strategic Thinking About Mobile Learning 6. The Six Ps of Mobile Learning Strategy Chad Udell 7. The Business Case for Mobile Learning John Feser 8. The New "Nomadism" as a Driver of Mobile Learning Gary Woodill 9. Creating a Mobile Learning Content Strategy Chad Udell 10. Seven Easy and Inexpensive Ways to Launch Mobile Learning John Feser 11. Building Brand Advocacy Through Mobile Learning Scott McCormick and Chad Udell 12. Developing a Mobile Management Strategy Gary Woodill and Scott McCormick 13. . - Change Management Strategies for Mobile Learning Scott McCormick Part 3 The Varieties of Mobile Learning Experiences 14. The Categories of Mobile Learning Content Gary Woodill and Chad Udell 15. The Unique Affordances of Mobile Learning Gary Woodill 16. Leveraging Geolocation to Make Your Content More Relevant Chad Udell 17. Incorporating Multi-Touch and Gestures into Mobile Learning Chad Udell 18. Storing Preferences and Inferring Intent in Mobile Learning Experiences Chad Udell 19. Using a Mobile Camera as a Powerful Learning Tool Chad Udell 20. Employing Mobile Device Sensors for Enhanced Learning Experiences Chad Udell 21. Alternative Reality Games as Mobile Learning John Feser 22. Using Mobile Games for Sales Training and Assessment Chad Udell 23. Voice and Messaging for Mobile Learning Chad Udell 24. Using Mobile Devices as Research Tools Gary Woodill 25. Performance Support as a Form of Mobile Learning Gary Woodill 26. . - Mobile Learning in "Third Spaces?: The Move to Alternative Workspaces Gary Woodill 27. The Impact of Mobile Learning on
Physical Description:xvi, 343 pages
ISBN:1118884914
9781118885079
9781119036883
9781118884911
1118885074
1119036887