Marketing to the social web how digital customer communities build your business
"Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows readers how t...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley & Sons
2007
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows readers how to apply them to see immediate results and growth."--Jacket |
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| Physical Description: | ix, 230 pages |
| ISBN: | 0470177373 1280916397 9781280916397 9780470177372 |