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Marketing to millennials for dummies

Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. --

Bibliographic Details
Main Author: Padveen, Corey
Format: eBook
Language:English
Published: Hoboken, NJ John Wiley and Sons 2017
Series:For dummies
Subjects:
Business & Economics / Management Science / Bisacsh
Business & Economics / Management / Bisacsh
Young Adult Consumers / Attitudes
Génération Internet / Attitudes
Consumer Behavior / Fast
Target Marketing / Fast
Consumer Behavior / Http://id.loc.gov/authorities/subjects/sh87006429
Young Adult Consumers / Attitudes / Fast
Generation Y / Attitudes
Consommateurs / Comportement
Business & Economics / Organizational Behavior / Bisacsh
Jeunes Adultes Consommateurs / Attitudes
Cibles (marketing)
Target Marketing / Http://id.loc.gov/authorities/subjects/sh94006407
Business & Economics / Industrial Management / Bisacsh
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. --
Physical Description:1 online resource
ISBN:9781119369028
1119369029
9781119369059

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