Marketing and sales analytics proven techniques and powerful applications from industry leaders
Today, the effective marketing analytics executive is even more important than the brilliant data scientist. That's because successful analytics investments now require executive-level orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales A...
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| Format: | eBook |
| Language: | English |
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Upper Saddle River, N.J.
Pearson
2014
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index