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210123 ||| eng |
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|a 111874876X
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|a 1118748662
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|a 9781118748763
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|a HG4028.V3
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| 100 |
1 |
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|a McDonald, Malcolm
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| 130 |
0 |
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|a Marketing due diligence
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| 245 |
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|a Marketing and finance
|b creating shareholder value
|c Malcolm McDonald, Brian D. Smith, Keith Ward
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| 250 |
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|a 2nd edition, revision of the author's Marketing due diligence
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|a Hoboken
|b Wiley
|c 2013
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| 300 |
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|a 1 online resource
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|a Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading
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|a Includes bibliographical references and index
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| 653 |
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|a Stocks / Marketing / fast
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| 653 |
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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| 653 |
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|a Sociétés / Évaluation
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| 653 |
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|a BUSINESS & ECONOMICS / Management / bisacsh
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| 653 |
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|a Actions (Titres de société) / Prix
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| 653 |
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|a Évaluation du risque
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| 653 |
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|a Risk Assessment
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| 653 |
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|a Stocks / Marketing
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| 653 |
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|a risk assessment / aat
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|a Stocks / Prices / http://id.loc.gov/authorities/subjects/sh85128230
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| 653 |
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|a Corporations / Valuation / http://id.loc.gov/authorities/subjects/sh85032956
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| 653 |
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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| 653 |
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|a Economic value added / fast
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| 653 |
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|a Corporations / Valuation / fast
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| 653 |
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|a Stocks / Prices / fast
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| 653 |
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|a Economic value added / http://id.loc.gov/authorities/subjects/sh98004051
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| 653 |
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|a Risk assessment / http://id.loc.gov/authorities/subjects/sh87002638
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| 653 |
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|a Corporations / Investor relations / fast
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| 653 |
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|a Valeur économique ajoutée
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| 653 |
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|a Risk assessment / fast
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| 653 |
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|a BUSINESS & ECONOMICS / Industrial Management / bisacsh
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| 653 |
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|a Corporations / Investor relations / http://id.loc.gov/authorities/subjects/sh85032943
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| 700 |
1 |
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|a Smith, Brian D.
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| 700 |
1 |
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|a Ward, Keith
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| 041 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 1118748662
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|z 9781118748763
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|z 1118748891
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| 776 |
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| 776 |
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|z 9781118748664
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| 776 |
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|z 9781119953388
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9781119953388/?ar
|x Verlag
|3 Volltext
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|a 670
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|a 381
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|a 658.8/02
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|a 332.6322
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|a 500
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|a 302.3
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|a 300
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|a 338
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|a 330
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|a Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers
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