Marketing above the noise achieve strategic advantage with marketing that matters
Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused...
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| Format: | eBook |
| Language: | English |
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New York, NY
Routledge
2016
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- The marketing landscape
- Competing for attention
- Striking the right chord
- Above the noise