The little book of big packaging ideas

A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success

Bibliographic Details
Main Author: Fishel, Catharine M.
Other Authors: King-Gordon, Stacey
Format: eBook
Language:English
Published: Beverly, Mass. Rockport Publishers 2007
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success
Physical Description:351 pages illustrations, facsimiles
ISBN:1616736453
9781592533534
9781616736453
1592533531