Letting go of the words
Web site design and development continues to become more sophisticated an important part of this maturity originates with well laid out and well written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the i...
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| Format: | eBook |
| Language: | English |
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Waltham, MA
Morgan Kaufmann
2012
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| Edition: | 2nd ed |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Content! Content! Content!
- Planning: purposes, personas, conversations
- Interlude 1: content strategy
- Designing for easy use
- Starting well: home pages
- Getting there: pathway pages
- Breaking up and organizing content
- Focusing on conversations and key messages
- Interlude 2: finding marketing moments
- Announcing your topic with a clear headline
- Including useful headings
- Interlude 3: the new life of press releases
- Tuning up your sentences
- Using lists and tables
- Interlude 4: legal Information can be clear
- Writing meaningful links
- Using illustrations effectively
- Getting from draft to final
- Interlude 5: creating an organic style guide
- Test! Test! Test!
- Includes bibliographical references and indexes