Lead right for your company's type how to connect your culture with your customer promise
This book explores the premise that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g. utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Appl...
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| Format: | eBook |
| Language: | English |
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New York, NY
AMACOM
2017
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This book explores the premise that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g. utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). It serves to identify the failures of an enterprise and how to fix the problems when the enterprise falls apart |
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| Physical Description: | 1 volume illustrations |
| ISBN: | 9780814438008 |