Leading the Starbucks way 5 principles for connecting with your customers, your products and your people
Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company
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| Format: | eBook |
| Language: | English |
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New York
McGraw-Hill Education
2014
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- The Starbucks connection
- Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique
- Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside
- Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs
- Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products
- Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection