Lead generation on the web
Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will wal...
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| Format: | eBook |
| Language: | English |
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Sebastopol, Calif.
O'Reilly
2007
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| Series: | O'Reilly shortcuts
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales |
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| Physical Description: | 1 online resource |
| ISBN: | 9780596510213 |