Leadership and the sexes using gender science to create success in business

Weaves Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled,...

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Bibliographic Details
Main Author: Gurian, Michael
Other Authors: Annis, Barbara
Format: eBook
Language:English
Published: San Francisco Jossey-Bass 2008
Edition:1st ed
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Weaves Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled, and ultimately helping businesses and business leaders realize increased profits. Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Proctor & Gamble, Avon, and Disney, the book shows readers how ignoring gender diversity actually impedes the true potential of any business
Item Description:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Physical Description:xxviii, 233 pages illustrations
ISBN:9780470289846
0470289848
6611732799
9786611732790
078799703X
9780787997038
1118041135